EC&EE Communications and Awareness Programme
Policy measure

According to the Global Environment Facility (2004a), the programme Promoting Energy Conservation in Small and Medium Enterprises (PECSME) was approved in 2003 as part of the Viet Nam Energy Conservation Program (VECP). The programme was implemented together with the United Nations Development Program (UNDP).   


The aim of the PECSME programme is to remove barriers to the uptake of energy conservation technologies, improve management’s focus on energy cost reductions, enhance technician training in energy conservation practices and improve the operation of energy using equipment by SMEs (GEF, 2004a). The PECSME programme focuses on the following five SME sectors: bricks, ceramics, textiles, paper and food processing. The total costs of the PECSME programme amount to USD 29.227.250 (GEF, 2004a).

 

Component 2 of the PECSME programme EC&EE Communications and Awareness Programme entails capacity building and support for the development of an overarching communications strategy (GEF, 2004a). “This component has been primarily designed to address the barriers of lack of appreciation of the need to invest in energy audits and other energy efficiency services by SMEs, as well as low public awareness regarding the economic and environmental benefits of EC&EE” (GEF, 2004b).

Implementation

The official GEF project brief (2004b) provides an elaborate description of the activities initiated in the PECSME programme:

  • “EC&EE Advocacy and Awareness Campaigns – This activity will involve local ECCs holding regular and appropriate workshops, forums and information exchange meetings, which engage local EESPs, EC&EE champions and SME target groups. In addition, two exhibitions of energy efficient equipment relevant to SMEs will be organized by MOST in order to promote the utilization of energy efficient equipment. This activity will address the barriers of low awareness of public and SMEs regarding economic and environmental benefits of ECⅇ and the lack of knowledge, information, skills and coordination in the energy efficiency services provision sector. The outcome of this activity will comprise effective advocacy and awareness campaigns that materially assist the uptake of EC&EE practices in SMEs at the local level.

  • Assessment of Awareness of SMEs and General Public on EC&EE - This activity will involve surveys on knowledge, barriers, attitudes and practices regarding utilization of energy among SMEs and the incorporation of findings and feedback into the design of a sustainable EC&EE information dissemination program by project end by GOV. It will address the barriers of lack of appreciation of the need to invest in energy audits and other energy efficiency services by SMEs, as well as low awareness of the general public regarding the economic and environmental benefits of EC&EE. The outcome of this activity will be more knowledgeable organizations working effectively together in a coherent network to effectively deliver appropriate content information to the general public and SMEs.

  • Development of SME Energy-Use Database – This activity will involve the development of a suitable SME energy-use database in MOI for use by policy makers, regulation and circular developers and enforcement agencies, industry associations, SMEs, EESPs, trainers, monitoring and evaluation personnel, suppliers and academic researchers. It will address the barriers of lack of knowledge of the energy situations, priorities and information needs of SMEs at the central, provincial and commune levels and energy efficiency services provision sector. The outcome of this activity will be a widely used and accessible information base of energy end use in SMEs as well as improved knowledge of their wider operations, operating environments, and development needs.

  • Dissemination of EC&EE Information to SMEs through a Network – This activity will involve the establishment and circulation of information on EC&EE strategic issues; technologies, contact points, financial assistance and regulations to key stakeholders in the information network as well as to the ECCs. It will address the barriers of lack of appreciation of the need to invest in energy audits and other energy efficiency services by SMEs.

The outcomes of this activity will the establishment and maintenance of an internet page on SMEnet (the website of VCCI); the publication of appropriate leaflets and booklets; the publication of articles in leading local newspapers and magazines; and the development and implementation of information dissemination packages comprising advertisements, newsletters, small-sized stickers, posters, training books, radio and TV programs, and so forth.”

Challenges
No identified challenges.
Outcomes

According to GEF (2004b), “the successful implementation of the [PECSME] project will result in the cumulative energy savings of 136.1 in Vietnam, which represents cost savings to Vietnam of about US$ 16 Million”.

References

GEF (Global Environment Facility), 2004a. Promoting Energy Conservation in Small and Medium Enterprises. 5th JPO Regional Workshop, Hanoi, 17 June 2004. 


----, 2004b. Vietnam: Promoting Energy Conservation in Small and Medium Scale Enterprises (PECSME) – Project Brief. Available at: www.ecsme.com.vn/download/1E82A171/.