Policy measure

According to Dey (2007), a voluntary eco-labelling programme entitled Eco-Mark was initiated by the Indian Parliament in February 1991. The programme is administered by the Ministry of Environment and Forests (MoEF) with technical advice from the Central Pollution Control Board (CPCB) (Dey, 2007). 


The fact that India’s Eco-Mark is linked to the BIS’ product quality standards distinguishes it from other international eco-labelling programmes which are independent. Eco-Mark has some product-specific requirements that include clauses on energy conservation in the production process (Dey, 2007). 


According to Dey (2007), the Indian industry has been very unresponsive to the government’s initiative of publishing standards for 16 different categories of products. Although a few companies have applied the Eco-Mark license to their products, no Eco-Mark products are currently available in the Indian market. An additional problem is related to awareness of the Eco-Mark label - consumer awareness is low due to few initiatives to generate awareness among them.


Dey (2007) evaluated Eco-Mark as being a total failure as no Eco-Mark products are available in the Indian market. Dey argues that one reason for this could be the numerous regulatory requirements and costs involved in implementing them.


Dey, D., 2007. Energy Efficiency Initiatives: Indian Experience. Kolkata: ICFAI Business School. Available at: